撰写
China News Service, September 29th, yesterday, Dongfeng Nissan’s 2017 Toule brand new imported new car was officially launched, and the official guide price was 838,000 yuan. As the flagship model of Dongfeng Nissan’s import car 2.0 strategy "Attack War", Toule has since its strong return in 2015, with its strong king strength, it has impacted the mainstream imported car market in China. In just one year, Toule has achieved a comprehensive improvement in brand perception and market sales, and sales have firmly ranked as the champion in the sub-sector.
It is understood that from the first generation to the sixth generation, the Tule has undergone 65 years of inheritance and evolution. On the basis of inheriting the excellent genes of the off-road king, the 2017 Tule has once again realized a new and strengthened appearance, interior, technology and other aspects. Among them, in terms of power, the 2017 Tule is equipped with a VK56 V 8-cylinder engine, which is matched by a 7-speed automatic transmission specially developed and adjusted for large-displacement SUVs.
In terms of appearance, the 2017 Toule 5164mm × 1999mm × 1955mm oversized full-size body, 3074mm long wheelbase. While retaining the hard-edged off-road vehicle style, the new model realizes a new design of the front face, lights, wheels, car colors, etc., creating a more domineering and tough high-end fashion visual sense. Among them, the most significant improvement this time is concentrated on the front face. The new model does not follow the shape of the black honeycomb middle net, but adopts a more modern and tough chrome horizontal bar. The newly designed LED daytime running lights and headlights have a sharp shape. The new design at the front bumper makes the whole more round and noble. In addition, NISSAN’s avant-garde and domineering taillights, 6-spoke carved alloy wheels, and the details are highly respected. In terms of body color, the 2017 model also adds a luxurious and fashionable autumn maple maroon to meet consumers’ demand for multiple colors.
In terms of interior, the full-cabin ultra-soft double-thread stitched dense leather interior, flexible and changeable large storage space, meets the needs of consumers loading oversized luggage. In addition, three-screen intelligent control audio and video entertainment system, 13-speaker BOSE high fidelity sound system, three-area independent automatic air conditioning, 6.0L two-way open car refrigerator, full-space surround ambient light group and other configurations, the newly added autumn maple chestnut interior.
Cutting-edge technology enhances to create a high-tech flagship SUV
In recent years, car intelligence has become the general trend. The 2017 Tule is equipped with Nissan’s "Pro-Drive Off-Road Technology System" in off-road technology and is equipped with Nissan’s highest-level safety system – the intelligent anti-collision safety system of Full-Dimension Escort. The "Pro-Drive Off-Road Technology System" has three cutting-edge technologies, which is an "all-field off-road technology" that integrates HBMC hydraulic dynamic suspension system, all-terrain intelligent driving system, and self-cruise driving control system. The world’s first HBMC hydraulic dynamic suspension system can efficiently absorb vibrations, making the new car stable in cornering, strong in shock absorption, and firmly grasp the dungeon. It can be on the ground in any road condition. It has both off-road performance and highway driving stability, making off-road more wild.
Secondly, the all-terrain intelligent driving system brings together four major driving assistance modes, including the ability to flexibly distribute the front and rear wheel driving force, providing a 4 × 4-i intelligent four-wheel drive system that can freely switch between automatic, high-speed four-wheel drive and low-speed four-wheel drive, allowing the driver to select the terrain mode with one click. The all-terrain off-road driving system, which is unique to the top professional off-road vehicle and can amplify the driving force by 2.3 times, and the intelligent differential locking system that can assist in uphill and steep slopes. The intelligent ramp driving assistance system provides assistance for full driving.
Attack the high-end private market and promote a comprehensive upgrade of the imported car 2.0 strategy
With the intense competition of SUVs in the Chinese market, imported SUVs have also become a new sales growth point for Dongfeng Nissan. In 2015, with the consumption upgrade of the Chinese market, Tule will fully target the high-end private customer market. With 65 years of high-end brand perception and strong off-road performance, Tule’s sales have achieved rapid growth in just one year, accelerating the import car 2.0 strategy and helping Dongfeng Nissan move towards the million-dollar goal.
It is reported that targeting the private car market, positioning high-end people, and establishing a luxury private model brand is a big step for Dongfeng Nissan to lay out the import car business. In order to further improve service quality and customer satisfaction, Dongfeng Nissan has launched a customized Xinggui VIP exclusive system for high-end private users of Toule. In addition to focusing on details and practicing the three core concepts of lifetime exclusivity, meticulous care, and efficient enjoyment, it has also opened three exclusive Xinggui VIP services, including lifetime exclusive butler, on call 24 hours, and fast priority channel.
To this end, Liu Zongxin, head of the marketing headquarters of Dongfeng Nissan Passenger Car Company of Dongfeng Motor Co., Ltd., said: "In the fierce market competition, strong product strength and accurate marketing strategy will always be the golden key to open the hearts of consumers. We are full of confidence in the future market performance of the 2017 Toula model, and believe that it will set a new benchmark for customer experience, promote the optimization and upgrading of the service system, accelerate the pace of the 2.0 Strategy and Development of the imported car business, and help Dongfeng Nissan achieve the goal of’high quality exceeding one million ‘."
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