撰写China News Service, April 7th. On April 6th, the signing ceremony of FAW Toyota’s new CROWN Crown, with the theme of "thick accumulation, fighting for the glory of the’sword ‘certificate", joined hands with the Chinese national fencing team to compete in the Rio Olympic Games was held at the Shangri-La Hotel in Beijing. The strategic cooperation between the new CROWN Crown and the Chinese national fencing team sounded the horn of FAW Toyota’s sports marketing campaign in the Olympic year.
In the Olympic year, after further research on the consumer population, the new CROWN crown extended an olive branch to the Chinese national fencing team. Fencing is known as one of the "Four Gentlemen’s Sports" in the Olympic competition. It has a long history and is an embodiment of the wisdom and courage of Olympic athletes while advocating the perfect combination of competition and etiquette.
In fact, the new CROWN Crown has joined hands with the Chinese national fencing team to help them compete in major events such as the Wuxi Fencing Asian Championships and the Rio Olympic Games, which is a continuation of the Crown brand sports marketing tradition. From 2007 to 2014, Crown has held eight consecutive "Crown Cup" China Amateur Golf City Elite Challenge, which is almost as famous and professional as professional events, and has established a healthy and positive brand perception in the hearts of consumers. In 2015, the cooperation between the new CROWN Crown and China Athletics also achieved gratifying results. In particular, the "Crown Coronation Moment" launched by the World Championships booth invited 10 champions to interact with the audience. The 9-day live broadcast of the event was watched by 4 billion people, creating online data that 6 million people watched at the same time. This achievement is legendary in an era of limited attention.
It coincides with the Olympic Games every four years, and the major car companies that have always attached great importance to sports marketing have long been sharpening their knives. On the sports marketing stage filled with gunpowder, it is not only the investment of funds that determines the effect, but also the profound awareness of the company’s own brand, sportsmanship and consumer attention. Today, the "bright sword" of the new CROWN crown once again shows FAW Toyota’s profound skills in the field of sports marketing. (End)