GAC Honda’s new Accord (NEW ACCORD) is on the market

　　International Online Car Channel News: On October 9, at the launch conference of GAC Honda’s new Accord (NEW ACCORD) driven by "DROP THE BEAT", the new Accord (NEW ACCORD) started with comprehensive and advanced products and shocked the market. The new car covers two major power product camps, a total of 9 versions: the price of the Rui · T model is 169,800 to 215,800 yuan, and the whole car can enjoy the warranty policy of "three years or 100,000 kilometers"; the price of the Rui · hybrid model is 199,800 to 259,800 yuan, and the whole car can enjoy the double high standard warranty policy of "three years or 100,000 kilometers" and the power battery "ten years or 200,000 kilometers". To give back to the support of the majority of users, all users who buy a car before October 31, 2021 (inclusive) can enjoy "0 interest a year, up to 80,000 yuan" financial gift, and replacement users can enjoy "up to 7,000 yuan" replacement gift; at the same time, users who buy a new Accord (NEW ACCORD) Rui · Hybrid can also enjoy "6 free basic maintenance (including first guarantee) in three years" maintenance worry-free gift.

Official guide price

New Accord launched

　　The launch of the new Accord (NEW ACCORD) was innovatively carried out in the form of "online live broadcast + offline linkage release". In terms of online live broadcast, with the help of multi-dimensional scenario XR technology, the highlights of the new ACCORD products will be presented one by one, and the unique intelligent life brought about by the super evolution of the new ACCORD will be conveyed in an all-round way. At the same time, six cities in Beijing, Shanghai, Guangzhou City in Guangdong Province, Chengdu City in Sichuan Province, Wuhan City in Hubei Province and Shenyang City in Liaoning Province will hold offline launches to help out, allowing consumers around the world to experience the flagship charm of the new ACCORD up close.

New Accord

　　As the ace benchmark in the domestic mid- to high-end car market, the new Accord (NEW ACCORD) faces the new four modernizations wave, evolves again on the excellent product strength of the tenth generation of Accord (ACCORD), and relies on the Honda CONNECT 3.0 intelligent guidance interconnection system as the focus. With the upgraded Honda SENSING safety super-sensing intelligent driving assistance system and SPORT TURBO + SPORT HYBRID intelligent dual power, it has built an "intelligent system" with "intelligent guidance interconnection, intelligent safety, and intelligent power" as the core. It once again leads the upward breakthrough in the mid- to high-end car market and accelerates the embrace of the "intelligent +" industry development trend.

　　Smart Tide Twins unlock new surprises and drive a new rhythm in the intelligent era

　　Condensing the essence of Honda’s more than 70 years of technology, carrying more than 22 million user beliefs, the new Accord (NEW ACCORD) continues to consolidate the flagship strength, strengthen the connotation of technical labels, and unlock more new surprises for users.

　　Use technology to drive a frenzied heartbeat and create new value for smart travel

　　The intelligent car system is the core highlight of this new Accord (NEW ACCORD) upgrade. Its built-in Honda CONNECT 3.0 intelligent guide interconnection system is based on the vision of "more connectivity", "more intimate assistant" and "smarter growth", and realizes new functions such as voice assistant, car home interconnection, mobile phone remote control and OTA online upgrade.

Honda CONNECT 3.0 Smart Connected System

　　The first step in smart travel is to use the "voice assistant" to unlock various car functions. A sentence of "Hello, Honda" can easily wake up the voice assistant, so that it can navigate the route, check the weather, and start AI chat. When the vehicle is not around, users can remotely control the vehicle through the "GAC Honda APP", such as confirming the vehicle status, remotely switching the door lock, remotely starting the air conditioner, and sending navigation information to the car. In addition, the Honda CONNECT 3.0 intelligent guide interconnection system can also realize functions such as last-kilometer navigation, rider teaming, location viewing, and emergency rescue, making it convenient to travel and accessible at one touch.

Honda CONNECT 3.0 Smart Connected System

　　The expansion function is also a highlight of this Honda CONNECT 3.0 smart guide interconnection system. By waking up the built-in Tmall Genie, users can easily order takeout, and can also realize remote control of smart appliances, such as "turn on the sweeping robot" and "turn on the air conditioner at home". The system will instantly start remote home interconnection, and travel and daily life are seamlessly connected. In addition, the Honda CONNECT 3.0 smart guide interconnection system can also realize online upgrades through Cloud as a Service and OTA. For example, upgrade the voice assistant, update the map, expand functions, etc., to keep the software and data constantly evolving.

　　Safe and sensitive escort at all times, enjoy the new ecosystem of safe travel intelligently

　　The new ACCORD safety technology continues to perform well. It is equipped with the well-received Honda SENSING safety super-sensing intelligent driving assistance system, equipped with a number of leading intelligent safety technologies such as ACC active cruise control system, LKAS lane keeping assistance system, CMBS collision mitigation braking system, RDM lane deviation suppression system, etc., to fully ensure the safety of users’ travel. In order to allow users to enjoy a more comfortable and convenient driving assistance experience, the system has introduced Honda’s first TJA function (Traffic Jam Assistant Traffic Congestion Assistance System). The TJA function cooperates with the ACC active cruise control system to achieve full-speed steering assistance. Especially in low-speed congestion situations, the vehicle can sense the vehicle and the lane ahead through cameras and radars, and automatically follow the car in front and keep driving in the middle of the lane, reducing the user’s driving load. Committed to protecting the road safety of more people, GAC Honda has accelerated the expansion of the scope of application of the Honda SENSING safety super-sensing system. The new ACCORD Rui · Hybrid models are equipped with this technology as standard, which comprehensively enhances the sense of value, allowing more users to enjoy the new ecosystem of safe travel.

Honda SENSING Safety Sensory System

　　Power technology is optimized and upgraded, and the super performance is amazing again

　　The new Accord is equipped with Honda’s two ace power systems: SPORT HYBRID (Sharp · Hybrid) and SPORT TURBO (Sharp · T), and is upgraded through adjustment to meet young people’s imagination of Honda’s ultimate driving performance.

　　Motor drive, more hybrid. As a power "achievement" after years of technical precipitation and market verification, the Honda i-MMD hybrid system has won the world-famous Ward Top Ten Engine Award three times, and has been recognized by industry authorities. The new ACNEW CORD is equipped with the third-generation i-MMD dual-motor hybrid system, which consists of a 2.0L Atkinson cycle engine and dual motors. The comprehensive maximum power can reach 158kW, and the maximum torque of the motor can reach 315N · m. At the same time, it has three working modes, namely pure electric mode, hybrid mode, and engine direct drive mode, which combines high efficiency and high performance. This time, the new Accord (NEW ACCORD) sharp hybrid driving performance has been optimized and upgraded again: on the one hand, by optimizing the motor torque control when stepping on the accelerator, SPORT mode can achieve a more rapid acceleration response; on the other hand, optimize the battery energy management control, by strengthening the linkage of engine sound and acceleration sense during power generation, improve the overall driving texture of the vehicle, and bring a smooth control experience of human-vehicle integration.

The new ACCORD is equipped with the third-generation i-MMD hybrid system

　　The new Accord (NEW ACCORD) is equipped with a 1.5L VTEC direct injection turbocharged engine, which has been upgraded to a 260TURBO version with a maximum power of 143kW and a maximum torque of 260N · m, and further enhances sports performance: with new engine control logic, the accelerator pedal responsiveness is improved to achieve smoother acceleration and deceleration control, while improving the engine tone and bringing richer driving pleasure.

NEW ACCORD RUID T MOVEMENT

　　Fully release the charm of youth and upgrade the high-value enjoyment of mid- to high-end cars

　　Grasping the needs of consumers to continue to upgrade in the new era, the new Accord (NEW ACCORD) has strengthened its youthful charm on the basis of its well-recognized aesthetic appearance. The new car has a total of 7 exterior colors, including Speed Crimson and Polar Night Flowing Silver as new exterior colors, and is equipped with a new red dynamic interior, which perfectly fits the sports aura and high quality pursued by young users.

　　In addition, to cater to young people’s pursuit of motion, the new Accord (NEW ACCORD) has added a fantasy night sports kit, with a black-plated three-bar grille and a wide opening shape for personalized sports on the front face. With feathered LED headlights and LED streamer turn signals, it is elegant and cool. Black and younger. Rui · Hybrid also added e: HEV’s exclusive personality logo, with a new blue-bottomed car logo, exhaust pipes designed in the shape of sporty wing fins, and other exclusive designs.

NEW ACCORD streamer turn signal

　　The integrated intelligent technology center console is equipped with 10.25-inch floating central control screen, wireless charging and other intelligent equipment. Rui Hybrid is also equipped with an exclusive intelligent HUD head-up display system and a technology-rich SBW button-type electronic shift system.

New ACCORD central control design

　　The construction of intelligent systems in all fields has led the market again through benchmarking

　　In the course of China’s automobile development, ACCORD is not only a witness to history, but also a pioneer of the times. In 45 years of iteration, Honda’s pursuit of technology has also contributed to the evolution and success of ACCORD.

New Accord (NEW ACCORD) Rui · Hybrid

　　Starting from CVCC power technology, Honda has been continuously practicing technological innovation on the flagship car of ACCORD along the evolutionary route of power, safety, intelligent networking and other fields. Under the new four modernizations, the new ACCORD has realized the ace technology in the three major intelligent fields under the combination of Honda CONNECT 3.0 intelligent guidance interconnection system, Honda SENSING safety super-sensing system, and SPORT TURBO + SPORT HYBRID intelligent dual power, building a leading "intelligent system" at the same level, and once again polishing the "technology Honda" sign, bringing users a new intelligent travel experience with both practicality and advancement, becoming a new model of intelligent in mid-to-high-end vehicles.

New Accord (NEW ACCORD) Rui · Hybrid

　　Product marketing sets an industry example and leads the development of global mid-to-high-end cars

　　If the product is the best carrier to convey the brand concept, then marketing is a bridge to the user’s mind. ACCORD has been popular worldwide for 45 years, and has been selling well in China for 22 years. It has been well recognized by the market. It is derived from the constantly evolving product strength, and it is also benefited from ACCORD’s ability to resonate with young consumers in different eras at the same time. With rich young marketing strategies, it can achieve closer emotional communication with consumers, and its strength leads the new fashion of marketing in the automotive industry.

　　Since the launch of the 10th generation of Accord (ACCORD), its marketing methods have been remarkable. Starting from "curiosity", it has continued to create a series of activities. Whether it is the Curiosity IP circle marketing launched in 2018, or the "Accord Curiosity and Imagination Exhibition" specially planned for the post-95 consumer group in 2020, they all demonstrate the youthful charm of the Accord (ACCORD) brand; ACCORD also pioneered the industry by holding two consecutive "Accord Rui · Hybrid Extreme Challenge" in 2017 and 2018 to demonstrate the fuel-saving and battery life of the model in the form of empirical marketing. In 2021, the third Extreme Challenge of the GAC Honda Rui Hybrid Alliance, led by the 10th generation ACCORD Rui Hybrid, proved the unimaginable fuel-saving performance of the third-generation i-MMD system with all media and participants with a more luxurious lineup, longer time cross-domain and more diverse challenge formats, which once again attracted the attention of the industry and received many praise and praise.

GAC Honda Rui · Hybrid Alliance 3rd Extreme Challenge

　　This "DROP THE BEAT" new Accord (NEW ACCORD) launch conference applied cutting-edge XR technology, launched in a new form of online live broadcast and offline joint release in six major cities, and gained wide attention from the industry and consumers. In addition, the conference also released the "Accord Owner Image" co-created by young consumers and Accord owners nationwide. The virtual image gathers the contributions of consumers to the personal label of Accord owners, and was finally born in the form of the most advanced virtual image. By co-creating with users, the new Accord (NEW ACCORD) fully stimulates the sense of participation and evokes the broad resonance of the new generation of consumer groups. This is the latest interpretation of the ACCORD brand’s youthful marketing, further illustrating the fact that ACCORD continues to challenge innovation and create a young image with infinite possibilities with the new generation.

　　With the support of super-sense strength and youthful marketing, as of now, the global cumulative sales volume of ACCORD has exceeded 22 million, and the domestic cumulative sales volume has exceeded 2.80 million. The tenth-generation ACCORD has won the domestic mid-to-high-end car annual sales championship in 2019 and 2020 with overwhelming sales performance. In the first three quarters of 2021, the cumulative sales volume was 133,591, and the flagship trend of the mid-to-high-end car market has been established.

　　As the latest masterpiece of GAC Honda under the new four modernizations, the new ACCORD builds a full-field intelligent ecology of "power, safety, and intelligent guidance interconnection" through the breakthrough application of intelligent network technology, and takes another milestone in the self-evolution of legendary models. After the launch of the new ACCORD, it will once again expand its height and breadth in the Chinese auto market, and continue to lead the mid- and high-end car market. (Image source: GAC Honda)