撰写"I only know that this is the money I should pay. I only know that this is the money I should pay, and I have to pay. This was originally handed over to the state. Do I still want to put it on myself? Too many people came to me to help’reasonable tax avoidance ‘to save you a little bit, but we knew we couldn’t do it. We called me to talk about this and hung up immediately, block."
In August this year, Crazy Brother Yang said that he sent out 50 million salary in a month. In addition, the Douyin account "Crazy Brother Yang" is the first live streaming host of Douyin with over 100 million fans. Previously, Douyin did not have a personal account with over 100 million fans.
Three Sheep Group is expected to pay more than 450 million yuan this year
According to the data, Xiao Yang’s real name is Zhang Qingyang, who was born on February 27, 1995 in Lu’an, Anhui Province. In 2015, he registered an online account named "Crazy Little Yang" and became an online sitcom creator and a high-quality e-commerce carrier. In addition, he is also the co-founder of Hefei Sanjiyang Network Technology Co., Ltd.
Qichacha shows that Three Sheep (Hefei) Holding Group Co., Ltd. was established in March 2022. The legal representative and general manager is Zhang Qingyang (Crazy Little Yang), with a registered capital of 50 million yuan. Its major shareholder is Hefei Leading Sheep Culture Media Co., Ltd., and the legal representative is Zhang Qingyang.
"Crazy Little Brother Yang" Zhang Qingyang currently controls more than 10 companies, including Hefei Three Sheep business operations management Co., Ltd., Hefei Three Sheep Culture Media Co., Ltd., Hefei Three Wolves E-commerce Co., Ltd., and the commercial version involves cultural media, live e-commerce, venture capital, supply chain management, transportation facilities, etc.
On September 6 this year, the "Three Sheep Group East Center" in Yaohai District, Hefei City officially opened. "Three Sheep Group" revealed that it is expected to achieve 1.50 billion revenue this year and exceed 450 million tax.
Network live streaming host tax evasion occurs frequently
Since the tax evasion case of live streaming host was first exposed in 2021, the tax evasion phenomenon of live streaming host has received more and more attention.
In November 2021, according to the tax department of Hangzhou City, Zhejiang Province, live streaming hosts Zhu Chenhui (Sydney) and Lin Shanshan were fined 65.5531 million yuan and 2767.25 yuan respectively for tax evasion. Less than a month later, the former "live streaming sister" Viya was also fined for tax evasion.
On December 20, the Hangzhou Taxation Bureau released the news that Huang Wei (Viya) evaded 643 million yuan in taxes by concealing personal income, fictitious business conversion income and false declaration, and other underpaid taxes 60 million yuan, a total fine of 1.341 billion yuan.
Since the beginning of this year, the tax department has publicly exposed a number of tax evasion cases in the live streaming industry. At the beginning of the year, live streaming hosts Jia Yaya, Jia Yanchan, Yao Zhenyu, Erdonkey and Wu Chuan were investigated for tax evasion. In September, tens of thousands of Internet celebrities "scholars" were also real-name reported for suspected tax violations.
From Sydney, Viya to the recent Wang Chunshan, the frequent occurrence of tax evasion and tax evasion by online live streaming hosts has made netizens suspect that the industry atmosphere is not right. Market analysts believe that live streaming hosts risk tax evasion and tax evasion, largely because of the high income temptation of live streaming.
Internet celebrities can earn so much?
In 2022, the market size of China’s live e-commerce reached 3.50 trillion yuan, growing by 48.21% year-on-year (China Service Trade Guide Network, 2023). Considering that the total amount of online retail in the country during the same period was about 13.79 trillion, live e-commerce has occupied a quarter of the online retail market.
Accompanying the increase in market size is the obvious market concentration phenomenon, the market share is concentrated in a few top live streaming hosts. Although there are nearly 1.10 million active live streaming hosts in the market (China E-commerce Report, 2022), according to the Daily Economic News (2021), 2.2% of the top live streaming hosts account for nearly 80% of the delivery share.
In this regard, netizens were surprised by the high income of Internet celebrities: "200 million? Internet celebrities make so much money?" "200 million? How much is the income?" "200 million is equivalent to three times (Didi + Meituan) "…
Reading Terong Media Trainee Reporter, Xue Jinyu