撰写
As a representative of Toyota’s compact SUV, it has been born for 30 years, gaining the trust of 14 million users around the world, and entering the domestic market for 15 years. Both the spacious space and passability of SUVs, as well as the comfort and fuel economy of cars, RAV4 Rongfang can be called the originator of urban SUVs, and once had a strong has the voice over in the era of fuel vehicles. In 2019, Rongfang also launched an intelligent electric hybrid dual-engine version, which once again helped to increase market share. In July this year, RAV4 Rongfang’s sales exceeded 19,000 units, demonstrating the king strength of classic fuel SUVs.
On September 12, the new RAV4 Rongfang and HARRIER ushered in a new one at the same time. Among them, the guide price of the new RAV4 Rongfang is 169,800 yuan – 297,800 yuan, and the official drop is up to 8,000 yuan. The price of the main model Fashion PLUS version is 199,800 yuan. In September, there is a limited-time interest of 24,000 yuan for car purchases. The guide price of the new HARRIER Lingfang is 191,800 yuan – 275,800 yuan, and the price of the main model Deluxe two-wheel drive version is only 201,800 yuan. The relevant rights and interests are higher than the new RAV4 Rongfang, full of sincerity.
Compared with the current model, the new RAV4 Rongfang focuses on the optimization and upgrade of texture and intelligence, and adds a spar green body color. The main sales model Fashion PLUS version has made a "big move", and the front grille, side door, tail, etc. have been adjusted in detail.
The door panel material, armrest box, center console, seats and other parts are also enhanced by leather wrapping, wood grain trim and other decorations, and the electric tailgate function is also added. In terms of intelligence, the new car comes standard with 10.25 inches, and the voice assistant is free of wakeup for 30 seconds; all models come standard with L2 assisted driving, which is consistent with the current mainstream configuration.
The new Lingfang is an annual model. This update mainly focuses on intelligent configuration. Some versions of the models have added 12.3-inch LCD meters, facial recognition, car WeChat, online Mini Program and CarLife/CarPlay/Hicar mobile phone interconnection and other technology-sensitive configurations. The exterior rearview mirror camera with memory function also adds an automatic roll-down function. It is worth noting that the new car is based on the TNGA-K platform, which is of the same origin as Lexus. It is known as "Toyota’s most beautiful SUV" and is also the world’s first dimmable panoramic sunroof SUV. Its 27-year sales history has also accumulated deep trust and good reputation for it.
In addition to the performance of the vehicle itself, the low failure rate, long maintenance cycle and high value retention rate are also important factors. Looking at the factory through the vehicle, the production base of RAV4 Rongfang and HARRIER Lingfang – FAW Toyota Changchun Fengyue Branch, is the "Merit Factory" that has achieved Toyota’s first 0 bad results in the world. The craftsman spirit is embodied here. On the basis of machine automation, the factory adds human wisdom, enabling ingenuity-level skilled workers to coexist with the latest machine systems, forming a unique "self-working" production with a single person, combined with Toyota’s Just In Time management method to ensure the quality of the vehicle. This management method has been widely recognized and studied around the world, but no company can replicate it. The principles strictly followed ensure that every car in the hands of users is a high-quality product with high value retention and low maintenance cost.
In August this year, FAW Toyota’s total sales reached 72,086 vehicles, which has exceeded 70,000 monthly sales for three consecutive months, and the brand appeal is still strong. At present, Toyota’s star SUV models have been assembled, including hardcore off-road, luxury large seven-seat SUV, light luxury urban SUV HARRIER Lingfang, all-round SUV RAV4 Rongfang, and Yuexiang vitality SUV. Off-road genes, intelligent electric hybrid dual-engine technology, high value preservation and high reliability have helped FAW Toyota continue to cast classics and word-of-mouth.