●Comprehensive analysis of the ratings of popular TV dramas?●
According to "China Audio-Visual Big Data" (CVB), from May 2 to May 8, 2020, the TV series Fox Hunt ended with high ratings; Tianya Hot Land looks at the reality and eulogizes the era. Only you can have a home is positive and close to the audience, and the ratings of the two dramas are in the forefront for two consecutive weeks. SARFT’s key plays "My Jinshan Yinshan", "Books everywhere" and "We are where the dream begins" tell the story of poverty alleviation and stand out in prime-time TV series; The spy war drama "Qiu Chan" is hot-blooded, with strong plot and suspense, and the ratings can be expected.
The high ratings of Fox Hunt ended successfully.
The TV series Fox Hunting, co-broadcast by Beijing Satellite TV and Oriental TV, focuses on economic crimes under the rapid economic development of contemporary China, and shows the highest-level and largest overseas pursuit operation in China since 1949 in a panoramic way-"Fox Hunting Operation". On the occasion of the National Economic Investigation Publicity Day (May 15th), it is of great practical value and educational significance to let the audience know how the economic investigation police can protect people’s property and feel the firm determination of "the ends of the earth will be chased if they escape" conveyed by the public security organs in China.
Since the broadcast of Fox Hunt, the viewing completion has increased steadily, and the audience size has continued to rise. The comprehensive ratings have ranked first in prime-time TV dramas for three consecutive weeks. At the same time, the drama has also been praised by mainstream media such as People’s Daily, Guangming Daily and Wenhui Daily. The cumulative reading volume of Weibo-related topics exceeds 5.6 billion, and the total broadcast volume of the official Tik Tok account of the TV series Fox Hunt exceeds 80 million, ending with excellent ratings, good social response and word of mouth.
The ratings of Tianya Hot Land and You Are the Home are in the forefront.
"Tianya Hot Land" takes Hainan Land Reclamation as the background, Hainan’s construction and development history as the story carrier, and the transformation and upgrading of rubber industry as the breakthrough point, and launches a thriving blueprint for Qiongdao development. The average arrival rate of each episode this week is 2.412%, and the audience rating is 1.407%. Only when you have a home presents a typical Chinese traditional family to the audience, focusing on "family" and "affection", discussing topics such as education, future, love and marriage, and going deep into life, which resonates. The average arrival rate of each episode is 2.127%, and the audience rating is 1.317%. For two weeks in a row, the two dramas ranked in the top 2 of the single channel ratings of prime-time TV dramas.
The key repertoire of poverty alleviation is gratifying.
The TV series My Jinshan Yinshan, newly broadcast by Oriental TV, restores the style of China’s rural areas to get rid of poverty and run towards a well-off society in a bright context with comedy strokes. At the same time, people’s familiar poverty alleviation models such as "precise poverty alleviation", "Fujian-Ningxia cooperation" and "all enterprises help all villages" are also presented from many angles in the play, which depicts a picture of poverty alleviation in rural China. The average audience rating of the drama per episode is 0.577%, ranking fifth in the prime-time TV series.
Beijing Satellite TV’s new TV series "Scholarly Everywhere" tells the story of village cadres’ cultural poverty alleviation, ambition support and wisdom support in Chunshugou village, highlighting the new atmosphere of rural reform with unity, forge ahead, warmth and inspiration in the style of light comedy. The average audience rating of the drama per episode is 0.426%, ranking eighth in the prime-time TV series.
Jiangsu Satellite TV and Zhejiang Satellite TV broadcast the drama "Where Our Dreams Began", which ushered in a grand finale. The ratings of the whole drama performed well, and it entered the top 10 ratings of prime-time TV dramas every week.
The new spy war drama "Qiu Chan" continues to heat up and the ratings can be expected.
Qiu Chan tells the story of party member, a young Communist with the code name "Qiu Chan", who was ordered by the Japanese army when Hongkong was occupied by the Japanese army. He secretly lurked in a confidential unit of the Japanese military and political department and overcame many difficulties with other underground party comrades to win the Anti-Japanese War. The drama reproduces the cruelty and complexity of the hidden front, eulogizes the unyielding soul and unswerving faith of a generation of revolutionary martyrs. This week, it aired 9 episodes on Jiangsu Satellite TV and Zhejiang Satellite TV, with a high degree of topic. It has been on the hot search list of Weibo for many times, and the ratings showed an obvious upward trend. The comprehensive ratings of the ninth episode were 0.917%, up 64.0% compared with the first episode (0.559%).
●Comprehensive analysis of ratings of popular variety shows?●
According to "China Audio-Visual Big Data" (CVB), from May 2 to May 8, 2020, two special programs of "May 4th" were watched brilliantly; Oriental TV’s "Happy Comedy ⅵ" and Zhejiang TV’s "Ace to Ace ⅵ" ended at a high viewing level; The newly broadcast variety CCTV-3 variety channel "Happy with Joy" and Hunan Satellite TV "Life I yearn for Ⅳ" have excellent ratings.
May 4th special program
"The most beautiful struggling youth" composes the chapter of youth struggle.
On the occasion of the "May 4th" Youth Day in 2020, the General Secretary of the Supreme Leader sent a message to the young people in the new era that "youth is brilliant by tempering, and life is sublimated by struggle", which triggered a warm social response. CCTV, the general radio and television station of China Central Committee, launched the May 4th Youth Day special program with the theme of "the most beautiful youth in struggle", which was widely praised by the audience. The program was created in the form of "cloud recording", showing the struggling attitude and vigorous strength of contemporary youth. The comprehensive ratings broadcast on CCTV-1 comprehensive channel and CCTV-3 variety channel were 1.863%, leading all variety shows this week.
"Long Live Youth May 4th Relay Live" shows the youthful vitality of the new era in a new way.
On May 3rd, Hunan Satellite TV launched the first youth inspirational city relay singing show "Long Live Youth May 4th Relay Live". The program takes the city night sky as the background, the rooftop as the stage, and connects five sub-venues by means of "cloud co-performance" to show the youthful appearance of young people from all over the world and convey the power of youth. The new way and new stage attracted a large number of viewers, and the arrival rate of the program was 1.727%, ranking fifth in the variety show premiered by local satellite TV this week. The audience rating was 0.465%, ranking third in the competitiveness of all programs of local satellite TV at the same time.
Closing variety show
"Happy Comedian ⅵ" closed to watch the user scale increase.
Oriental TV’s "Happy Comedian ⅵ" broadcast the finals on May 3rd. The wonderful performances of five groups of comedians with profound knowledge and strong strength, as well as the suspense of who can win the championship, attracted a large number of viewers, with an arrival rate of 1.991%, reaching the highest in the second half of this season, up 15.8% from the previous period. The audience rating is 0.743%, ranking second in the audience rating of the variety show premiered by local satellite TV at night this week.
Ace vs. Ace V performed well in the whole season.
Ace vs. Ace V ushered in the closing night on May 8. As a fifth-year "comprehensive N generation", the program touched the audience with its warm and happy atmosphere, unique emotional memory and the theme of keeping up with the hot spots of the times. This season, there are 12 programs broadcast, with an average audience rating of 0.760% and a viewing share of 3.419%, which always ranks among the top 3 in the local TV programs broadcast at the same time.
New variety show
"Joy on Joy" conveys the joy of tying the knot on the road of struggle, and the ratings performance rose in the opening week
On May 2nd, CCTV-3 Variety Channel launched a brand-new variety called "Happiness Plus Happiness". The program is oriented to "family and country integration, happiness plus happiness, struggle on the road, and tie the knot", focusing on ordinary people who are on the front line of poverty alleviation, and taking the form of dating as the breakthrough point to show local achievements in poverty alleviation and promote beautiful countryside. This week, four issues were broadcast, and the ratings continued to rise (the ratings of the four issues were 0.813%, 0.883%, 0.963% and 1.077% respectively). At the same time, the competitiveness has been continuously enhanced (the ratings of the four issues are 3.379%, 3.596%, 3.862% and 4.192% respectively). The average audience rating of each issue is 0.934%, ranking fourth in the audience rating of the first variety show in the evening this week.
Life I yearn for Ⅳ Experience carefree pastoral life and watch it with high completion.
Hunan Satellite TV’s "Comprehensive N Generation" and "Life I yearn for Ⅳ" officially returned on May 8, and this season’s program came to Xishuangbanna. The life picture of the guests "self-reliance, self-sufficiency, warm hospitality and perfect ecology" made the audience feel a different kind of peace in their busy lives. The duration of the program is nearly 2 hours, and the viewing completion rate is nearly half (49.477%), which shows that the program is very sticky and also reflects the audience’s yearning for a better life and beautiful ecology. The audience rating of the program is 0.721%, ranking third in the audience rating of the variety show premiered by local satellite TV at night this week.
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