撰写
Every year during the Spring Festival holiday, shovel officials will face a difficult problem, whether their pets are brought back to their hometown for the New Year or left behind in the city.
Although some domestic airlines have launched the service of "transporting pets in cabin" one after another, it is not so simple to take them with you, and there are many restrictions, such as buying cages that meet the requirements, getting immunization certificates, etc., and the air tickets for pets are not cheap, and we have to worry about whether pets can adapt to the rushing journey.
The data shows that nearly 80% of pet cats in first-and second-tier cities will "stay behind" during the Spring Festival this year. How to settle the solitary life of "left-behind pets" during the Chinese New Year, the shovel officials can be described as painstaking, and eating and drinking Lazar must be considered in all aspects.
New urban services, such as foster care and door-to-door feeding, bear the brunt, helping "left-behind" pets to spend the "year off". According to media reports, at the beginning of January this year, people in various pet shops successively consulted and paid deposits to book pet foster seats during the Spring Festival. Many pet shops are full half a month before the Spring Festival, and many foster care services even increase the threshold for joining members. The price of foster care is charged according to the size of the cage, ranging from tens of yuan to hundreds of yuan per day, in addition to a service fee. The foster care price of a cat or a medium-sized dog is about 1000 yuan a week.
In addition, stores in many cities provide door-to-door feeding services. Taking Beijing as an example, prices are differentiated according to distance and urgency. Keys and access cards can be handed over by putting them in doormen, lockers or mailing. In order to ensure safety, first of all, it is suggested that the owner who chooses this kind of service install indoor monitoring in advance to avoid unnecessary misunderstandings and disputes. The door-to-door feeding service of the store is controlled within 25 to 45 minutes. Make an appointment in advance before going to the door and inform the time. When going to the door, you can broadcast live video with the owner. In addition to ventilation, adding food and water, shoveling excrement and sand, you can also provide services such as playing with cats, cleaning the ground and simple care.
It is worth noting that with the rise of pet smart devices, "left-behind" pets can also choose to stay at home and live an "automated" life. During the New Year Festival of an e-commerce platform, the consumption of imported pets increased by over 400% year-on-year. Among them, pet smart appliances such as surveillance cameras, smart toilets, automatic feeding machines and automatic drinking fountains suitable for "left-behind pets" have increased significantly. The sales volume of a smart cat toilet that can shovel excrement automatically reaches 26 times of daily sales; The sales of pets that can remotely monitor and talk to each other in smart cameras are five times that of daily sales.
"Although my cat is just a simple flower, I want her to live the best life, and I won’t be lonely during the New Year."
Xiao Yu, a white-collar worker living in Shenzhen, is one of the shovel officials who returned home. Unable to take her pet cat back to her hometown in Hunan for the New Year, she purchased imported products such as smart cat toilets, automatic feeders, automatic drinking fountains and automatic cat teasing sticks for her pet.
In order to make "left-behind pets" feel the flavor of the year and greet the New Year exquisitely, shovel officials not only hoard food, snacks and toys for their pets in advance, but also actively buy pet beauty cosmetics, health products and pet New Year gift boxes to improve their quality of life.
"After 90 and 95, the concept of young consumers’ pets is more advanced, which is called ‘ Parenting pet ’ They are willing to spend money on pets. " The head of Tmall International Pet Industry found that the number of "left-behind pets" increased before the Spring Festival, and the demand for pet consumption increased significantly.
During the New Year Festival, the sales of pet food increased by over 460% year-on-year, among which the staple food of cats increased by nearly 500%. There is no shortage of delicacy and care for "left-behind pets" in the Spring Festival. Cat snacks increased by over 670% year-on-year, cat and dog health products increased by over 400%, and pet toys increased by over 900%.
Before the Spring Festival this year, many pet brands also launched a new year gift box, a pet blessing bag or a magic box, which became a popular gift given by the shovel officer to "left-behind pets". These gift boxes usually contain pet food, grain storage barrels, cat toys, canned goods and other rich new year’s goods, which are very popular with consumers.
Even if "staying behind", the shovel officer should let the pets welcome the New Year beautifully. Before the Spring Festival, among the overseas imports of an online shopping platform, pet beauty products such as shampoo and ear cleaning increased by over 1200%. With the upgrading of the concept of keeping pets in the new generation, the consumption of imported pets has become a daily routine. The data shows that the consumption of imported pets has increased by more than five times in the past three years, and the number of buyers has increased by four times. Among them, the new generation after 1995 is becoming the main group of imported pets, and nearly 70% of imported pets are after 1990, of which 42% are after 1995.
Text/reporter Chen Si