1905 movie network news  The domestic animation Ne Zha will be released on July 26th.Recently, six official posters were released, in which all the important characters appeared. The poster is very national, and the details also hide the story behind the role. At the same time, the film became the first domestic animated film to be shown in China IMAX? cinema.


Ink and wash highlight the modernization and innovation of the classic role of the film’s national style temperament


The six role posters released this time adopt the ink-and-wash heavy color style, and choose China elements such as lotus, dragon and peony, which echoes the oriental aesthetic style of the film.The main characters in the film are all unveiled in the poster, and the familiar classic characters are subversive and innovative.


On a single character, the role in traditional mythology is deified in the film, making it more delicate and real. For example, Nezha in the film changed his image as a "young hero", but he was born as a demon but never resigned himself to his fate, and became a hero only after bravely fighting his fate. Just like every young man in real life who is unwilling to be in the status quo, he grows up gradually in struggle and struggle. This realistic design allows the audience to see their own shadow on the body, which makes it easier to bring it into the story of the film.


In the relationship between characters, the film is newly edited on the basis of traditional myths to make it more modern. For example, although Nezha and Ao Bing are antagonistic in the film, they are also friends and enemies, and they love each other and kill each other. On the basis of retaining the mythical teacher and brother setting, Taiyi Zhenren and Shen Gongbao added the story of confrontation between the two sides, and the struggle between them became the key for Nezha to change his destiny.


Shen Gongbao


Oriental hero matching Chinese style design special effects lens over two-thirds to create a new peak of the country.


Nezha is a well-known member of the "Oriental Heroes", and Ne Zha also has a matching oriental charm: on the screen design, the scenes such as the picture of mountains and rivers in the film contain the style of Chinese mountains and rivers, and the artistic conception is far away, showing the oriental aesthetic side of the film; In terms of story style, the relaxed paragraphs in the film refer to the Hong Kong-style comedy style, and while exaggerating nonsense, they are mixed with Chinese jokes such as dialects, so that audiences of all ages can appreciate the fun of the film; In terms of characters’ movements, the film abandons the exaggerated cartoon style of Europe and America, and adopts the oriental performance that is closer to the audience’s life, which makes it easier for China audience to substitute into it and resonate.


Ne Zha will also become the first domestic animated film to be shown in IMAX? cinema in China. It is reported that the film has created a new peak of domestic three-dimensional animation visual effects, and special effects shots account for as much as 80% of the whole film. Scenes such as the landscape of mountains and rivers with oriental aesthetics and the magnificent scene of Chentangguan will be on the huge screen of IMAX?. The film will land on IMAX in more than 600 theaters nationwide on July 26th.