撰写
Lida Lvcheng Store Shijing
Qingdao News Network on November 1st (Reporter Huang Xiao) With the development of the city and the improvement of people’s living standards, large communities usually provide shopping centers, schools, hospitals and other living facilities for community residents at the beginning of planning. In recent years, with the delivery of new real estate projects, supporting shopping centers have sprung up in Qingdao, which has changed the commercial pattern of Qingdao and is also subtly changing the living habits of Qingdao citizens.
On November 9th, Lida Greentown Store will be grandly opened. Lida Greentown Store, located at the intersection of Jinshui Road and Tongchuan Road, is a part of the supporting business of Greentown Community. Unlike large commercial complexes such as Vientiane City and Golden Lion Plaza, the store has a floor area of only 35,000 square meters, targeting residents within 5 kilometers of the surrounding area, and is the first community shopping center of Lida Group. What are the improvements of Lida Greentown Store compared with traditional department stores, what are the differences between Lida Greentown Store and large-scale commercial complexes, and what convenience will it bring to the surrounding residents? In response to these problems, the reporter interviewed Ms. Han Zhenyu, general manager of Lida Group Greentown Store.
Han Zhenyu, General Manager of Lida Group Greentown Store
A test of the transformation of Lida, a community store with department store+shopping center model
Lida Group, formerly known as Qingdao domestic products, started as a department store and is very familiar with the business models of department stores and supermarkets. However, in recent years, the traditional business model has been greatly impacted. With the change of consumer groups, more experienced comprehensive shopping centers have become the mainstream business model, and Lida Group is also transforming from traditional department stores to new models.
Lida Greentown Store is the first community shopping center of Lida Group, which is a brand-new attempt for Lida Group. The poor experience of traditional hypermarkets has been gradually eliminated, while commercial complexes such as Vientiane City and Golden Lion are mainly aimed at more fashionable young customers, which is not consistent with the positioning of community stores. "We combine the model of department stores and shopping centers, and still choose joint brands in department stores. On this basis, we introduce the model of shopping centers to enhance the experience of shopping malls." Han Zhenyu said, "In view of the situation of the surrounding residents, we have chosen catering, entertainment, fitness, early education and other formats suitable for young families, and increased the proportion of these formats."
Lida Lvcheng Store Department Store District renderings
On the other hand, Han Zhenyu told reporters that Lida Greentown Store will not take the road of discount promotion, but is committed to creating exquisite life experience venues. Lida Greentown Store has hired Japanese designers. The overall design of the mall will give customers a comfortable experience of "being tall". With rich formats and interesting intentions, it will gradually cultivate the habit of surrounding residents to spend here, and strive to make Lida Greentown Store a part of the lives of surrounding residents.
Rendering of Lida Greentown Store Home Area
Facing young families aged 25-45 with the concept of "home"
Dongli District is a newly-developed residential area in recent years, and the surrounding communities are mainly composed of young families. Therefore, the customer base of Lida Greentown Store is young families aged 25-45, and the concept of "home" is highlighted. "On the first floor, we call it’ the fashionable hall at home’, which gives people the feeling of a family reception room; On the second floor, there is a’ fashionable wardrobe at home’, which has clothes such as little Shu, men’s wear and sportswear; On the third floor, we call it the’ family gathering room’, which has many formats such as catering, entertainment, children’s clothing toys, early education, home appliances and so on; The basement level is named’ colorful backyard at home’, with supermarkets and dining areas, and is connected to the outdoor landscape square. " Han Zhenyu introduced, "Through the ingenious conception of the designer, the structure of the home is restored, so that customers can feel the warmth and comfort of home here. Love, home and Lida’ is the slogan of our Lida Greentown store. "
Rendering of the central hall on the first floor of Lida Greentown Store
Taking full account of the needs of young families, Lida Greentown Store has tailored a number of life scenes for this group of customers. There are gyms for athletes, early education institutions for children, children’s parks, and restaurants are mostly brands suitable for family dining at night. The exquisite lifestyle supermarket on the basement has increased the proportion of fresh food, selected fresh ingredients, and the price is close to the people, which is the same as that of the supermarket. At the same time, it has a small dining area, and the purchased ingredients can be processed on the spot, which is convenient for young couples who don’t fire, so that customers can enjoy a healthy, exquisite and convenient life with cheap money.
Lida Lvcheng Store Supermarket renderings
Rendering of small dining area in Lida Greentown Store
Lida Optimization: Self-service code scanning and bill payment support offline delivery
In recent years, many offline physical shopping malls have also opened online shopping malls to provide customers with online shopping and home delivery services. Lida Group has also followed the trend and launched its own shopping app-Lida Youxuan, in which the "supermarket to home" service can realize the service of visiting supermarkets, paying bills and delivering goods to the door through mobile phones, providing convenience for surrounding residents.
Lida Greentown Store will open on November 9th.
In addition to online shopping and distribution services, Lida Preferred APP is also designed with the function of self-service payment. Customers can scan the code to pay for the goods while visiting the supermarket, eliminating the step of queuing at the checkout counter at last, saving customers more time. "It is very convenient to pay the bill by scanning the code on the mobile phone, which can greatly reduce the queue. Our own employees are using this function." Han Zhenyu praised this function of Lida Preferred APP, and said that after opening, she would gradually promote Lida Preferred APP, so that residents around Greentown Store could also experience the convenient life brought by Lida and practice Lida Group’s corporate vision of "Beauty of Life, Sharing with You".
The exquisite community shopping center with the concept of "home", which combines department stores and shopping centers and is tailored for community residents, will bring new leisure shopping experiences to the surrounding residents, and will certainly become a highlight of Lida Group’s transformation. On November 9, let’s look forward to the beautiful bloom of Lida Greentown Store.
Tip: Support ←→ arrow page turning.