撰写It is a new new energy brand released this year. It has been launched successively, L6 and (Picture | Parameters | Inquiry). The first two are plug-in hybrid models, which have been officially launched, while the latter is a pure electric model and has not yet announced the price. In terms of sales, the performance of Galaxy L7 and L6 is commendable, especially Galaxy L7, which is currently stable at more than 10,000 units per month. Seeing that the Galaxy L series has handed over a more satisfactory answer, I am also looking forward to the performance of the first product of Galaxy E series, E8.
The Galaxy E8 (rider exchange) is positioned as a medium and large pure electric sedan, with a length, width and height of 5010 * 1920 * 1465mm and a wheelbase of 2925mm. The whole car is coupe style. In terms of appearance, the Galaxy E8 is simple and smooth in shape, using many popular design elements of pure electric models today, but also incorporating product elements in some details. Such as headlights and taillights.
Basically restored the previous ". In terms of interior, the E8 has widened the gap with its own L series. The interior style is more like a model, including a 45-inch 8K borderless large screen and a very simplified design concept. The visual perception, technological sense and futuristic sense have also been further improved.
In terms of product core, thanks to the use of Geely’s advanced SEA vast architecture, the integration of 800v flash charging, electric drive, four-wheel drive and other three-electric configurations, and the high-strength body structure makes the safety aspects have been strengthened. More importantly, the Galaxy E8 will become the first equipped Galaxy model, which also means that the E8 has the foundation for high-end intelligent driving assistance.
In order to make a difference in the domestic new energy market, product strength is one aspect, and more importantly, price. The obvious example is that at the beginning of this year, it was seriously left behind in the new energy market and even somewhat dangerous, but the manufacturer decisively adopted the strategy of sharply reducing the price of the whole system and immediately pulled Zero Run back from the edge of falling. Looking back, today’s monthly sales rank among the top five new power brands, which has nothing to do with price. Therefore, if the Galaxy E8 wants to achieve a satisfactory result after its listing, the car company’s grasp of the pricing scale has become the top priority.
But it is not easy to price a new car reasonably. At the Guangzhou Auto Show that just ended, the price of its first sedan 007 officially launched was beyond many people’s expectations. The starting price was only 224,900 yuan, which made everyone think about the listing price of the Galaxy E8 on display. Although it is the same SEA architecture platform, there is no doubt that the brand tonality and positioning of the JK 007 is obviously higher than the Galaxy E8. And the JK brand was established earlier, so it has a certain consumer base. In my opinion, the starting price of the Galaxy E8 will not be higher than 224,900 yuan.
Quote 189,900
When it comes to pricing reference, in addition to fellow brother JK 007, I also think of another player that is SAIC Feifan’s F7, which is also a medium and large pure electric coupe with a length of more than 5 meters and a wheelbase of 3 meters. And Feifan F7 also announced the new urban version entry model at the Guangzhou Auto Show, priced at only 189,900 yuan. If the price of Feifan F7 is based on the price, the approximate range of the starting price of the Galaxy E8 can be further narrowed.
Han EV
The owner’s battery life is 422km · Summer test official 465.9km
Don’t forget, there are still, although listed for several years, in the appearance and interior is slightly outdated, but it is the main mature and stable route or for its harvest of many orders, the current Han EV starting price of 209,800 yuan, and there are certain discounts in the end point market. So for the Galaxy E8, Han EV is also a model that cannot be ignored.
In fact, the Galaxy E8 is the same as many others at present. When pricing new cars, they often face a common problem, that is, how to make consumers identify with the price. What the car companies say does not count, and what the products say does not count. Only the consensus among consumers counts. Otherwise, a vicious circle will be formed: the new car is on the market – the price is too high – the sales volume is low – the price is greatly reduced, which will definitely have a negative impact on the brand’s reputation and reputation. If you can give a reasonable price at the beginning of the market and even make consumers feel that it is worth the money from the heart, such products have been more than half successful. Moreover, the Galaxy E8 itself is not weak in terms of product strength. As long as the pricing is in line with most people’s expectations, the sales volume will never be disappointing.