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A few days ago, Geely’s "Galaxy" was launched in a high-profile manner. The positioning of mid-to-high-end new energy, coupled with a wave of "fancy" interactions with BYD looking up and Changan Deep Blue, made it "swipe the screen" Moments. However, the official picture of Geely’s "Galaxy" was complained by netizens: Is this the sense of Changan changing the standard?

On February 28, Changan Automobile commissioned Chongqing Baijun Law Firm to issue a lawyer’s letter to Zhejiang Geely Automobile Co., Ltd. and Geely Automobile Group Co., Ltd., saying that Geely’s "Galaxy" prototype car has a large number of similarities with Changan Automobile’s concept car and mass-produced model, and is suspected of infringing Changan Automobile’s intellectual property rights.

In this regard, on the afternoon of February 28, the official Weibo of Geely Automobile Group issued a statement saying: The content of the lawyer’s letter circulated on the Internet is inaccurate, and the accusations against it are groundless and misleading to the public…

Image source: IT House

A storm caused by "hitting the face" 　

"Geely poached Changan’s designer?" "If you want to copy Changan, you won’t copy Changan."… A storm caused by "bumping your face", and then swiping the screen of "Moments" in the automotive industry.

The Galaxy prototype car and Changan Deep Blue SL03, UNI-V, concept car VISION-V and other pictures were "mirror-compared" by netizens "zero distance". At the same time, the main creators of Geely Galaxy’s design team were confirmed to have Changan automobile background, which aroused various conjectures in the industry.

In this regard, the above-mentioned lawyer’s letter states that China’s auto industry is entering a new stage of high-quality development, enhancing the value and global influence of Chinese auto brands, and achieving upward brand breakthroughs. The key lies in core technologies and independent intellectual property rights. As one of the Chinese auto brands, Changan Automobile is very happy to see the good situation of a hundred Chinese auto brands contending for common development, but it will never tolerate the neglect and infringement of intellectual property rights.

In an era where models also depend on their appearance, the "role" of intelligent networked new energy vehicle design is no less than the core technologies of "Sandian" and autonomous driving.

Geely responded:There is no plagiarism.

In response, on the afternoon of February 28, the official Weibo of Geely Automobile Group released a statement saying: The content of the lawyer’s letter of "Chongqing Baijun Law Firm" is inaccurate. Geely said that Geely Galaxy Light is an original design of Geely, and there is no plagiarism and infringement of others’ intellectual property rights.

Car dealers are paying more and more attention to the intellectual property rights of design

In fact, "tape measure department" (editor’s note: referring to plagiarism and cloning) incidents are not uncommon in the car circle.

A few years ago, Zotye, the "Chinese tape measure department", was one of them. The SR9 model launched by Zotye Automobile was joked by netizens as "Porsche Tai" because of its appearance and the difficulty of distinguishing between the real and the Porsche Macan. Zotye was also defeated by "counterfeit products" because of the fire of "counterfeit products". The Junma MEET3 was also complained by netizens as a "tribute" to Mercedes-Benz. Its front shape is very similar to the Mercedes-Benz GLC, especially the style of the headlight set, which is similar to the GLC. Last year, Ford designers copied the real-name diss GM online because on the screen layout of the GMC electric pickup truck, GM also designed a screen knob, which was the signature design of the original Mach-E. The Ford designer complained sharply: I’ll just give you the CAD file, and it will save you a few hours of work.

On February 2 this year, "Xiaomi spokesperson" Weibo announced the handling results of the previous "leak of car design documents" incident. According to the "non-disclosure agreement", the involved partners compensated 1 million yuan.

Owning independent intellectual property rights in design is regarded as one of the symbols of the rise of Chinese car brands. Throughout the car market in recent years, many "tape measure department" incidents have paid huge compensation.

Upstream reporter, Yan Wei

Editor: Li Zhoufang

Editor in charge: Zhang Songtao

Review: Feng Fei