撰写Speeding up the brand rejuvenation layout, Pizza Hut has made new moves. Pizza Hut followed the current hot spots, and joined hands with the author of popular animal IP BAMBOOMATES to launch a joint series of drinks of "succulent grape season", creating a fresh and beautiful atmosphere of early spring. As soon as the co-branded drinks went on the market, consumers shared their buying strategies and "trophies" on social platforms. Consumers shared: "No one can refuse Capibala, and there are white-faced monkeys. Pizza Hut’s joint name is simply poking me!"
There are four new drinks in the succulent grape season, including Tieguanyin Happy Grape, Tieguanyin Lovely Peach, Grape Happy Latte and Grape Lemon American. The drinks are packed in purple, and the images of white-faced monk-faced monkeys and capybara (capybara) are amiable and lovely. With sweet succulent grapes, they arouse the good mood of the day and heal many young people this spring.
Jointly promote the succulent grape season and set off a lovely storm.
Dark body, white face, coupled with a "surprising" long hair, the cartoon image of a white-faced monk-faced monkey is impressive. On the other side, Capibala sat on the lotus and meditated, looking "beyond the world". This time, Pizza Hut and the author of BAMBOOMATES, a popular original animal IP brand, jointly selected these two images with high popularity and unique emotional appeal on social platforms, which attracted a large number of young fans to punch in. One is "the king of quantity", and the other is called "emotional stability". The double buff gives strong spiritual encouragement to young people who are busy and sometimes "Alexander".
The peripheral products of the two cartoon images are very rich, from drink cups, paper bags, to limited knitting bags and work cards, catering to various life scenes. The purple background gives people a strong visual impact. Capibala and the white-faced monk monkey are holding the new Pizza Hut grape season in their hands, which is cute and cute. Many consumers took photos and punched cards and shared them on social platforms for the first time, leaving this beautiful moment, "Absolutely purple! Each one grows on my heart! " Some netizens issued such a sigh.
In addition to drinks and packaging, Pizza Hut has a special ingenuity. It has made two kinds of animal-shaped marshmallows, which can be soaked in drinks with 2 yuan. It is delicious and beautiful.
Pizza Hut dolphin gate offline punching device, the main spirit will win.
"I have nothing to do with sharing my hands", "Holding a big cup, everything is ok" and "The amount of hair is in the first place, and everything is not worrying" … … These IP animals’ innovative and upgraded tea packaging and surrounding areas have caused a lovely storm. "Grape" is full of animal marshmallows, which has sprouted many people’s hearts.
In addition to the periphery of the series, Pizza Hut also jointly created a large-scale offline punching device, Capibala gas model, fun haha mirror, and printed balloons expressing the voices of young people nowadays, which attracted many passers-by to stop and take photos. "Too cute!" On the social platform, a post has just been issued, which has attracted many netizens to discuss it.
"I expect consumers to punch in new products and new joint names, have a happy experience, and the spirit will win!" A related person from Pizza Hut said.
Accelerate the cultural layout and integrate into the world of young people.
In recent years, Pizza Hut has continued to accelerate the brand rejuvenation layout. This time, joining hands with popular animal IP authors to join the new succulent grape season joint tea series is not only a brand-new upgrade of its existing product line, but also an accurate finding of the emotional export of young consumers, forming a benign interaction and emotional resonance. Pushing out the surrounding areas, upgrading the stores and linking online, Pizza Hut has created a series of innovative products with a brand-new combination boxing method, starting from a small tea package, which is popular among young consumers.
The relevant person in charge of Pizza Hut said that today’s young people like Capibala and the white-faced monk-faced monkey precisely because they need proper leisure adjustment and emotional expression window in the current fast-paced social life, and the appearance of these two cartoon images just fits their needs for emotional release. Lovely design is also the "good heart" of some young consumers.
He pointed out that Pizza Hut always insists on playing with young people, deeply understands their emotional needs, strives to innovate products and services, and satisfies emotional value demands through various forms. In the future, we will continue to explore and explore hot spots, and constantly narrow the distance with consumers.