撰写I don’t know how many times I set foot at Chengdu Auto Show, and strolled around every corner of the auto show with the gossip of the industry on the eve of the auto show. Although many media clamored for "I won’t attend this year’s Chengdu Auto Show", there were still quite a lot of people. Although Chengdu was sultry, it was fortunate that the air conditioning was sufficient.
On August 30th, next to September, the 27th Chengdu International Automobile Exhibition kicked off in the West China International Expo City, with the theme of "Tiding Rongcheng and Leading the Future". As a catalyst for the "Golden September and Silver 10" sales season, even though there are only a handful of car companies providing organic wine arrangements for the media, the scale of Chengdu Auto Show has reached a new high, with a scale of 220,000 square meters and nearly 1,600 models from 130 brands at home and abroad.
As the theme of this year’s Chengdu Auto Show shows, new energy vehicles advertised as "intelligent and electrified" are still the protagonists, and new energy vehicle products are dazzling on large and small booths. It is worth noting, however, that even with the penetration rate of new energy exceeding 51%, the fuel vehicles of this auto show are still full of momentum, just like body of work. In addition, the biggest feature of this year’s Chengdu Auto Show is "selling cars, selling cars, selling cars", and it is undisguised.
l?New energy vehicles are popular, and fuel vehicles are in body of work.
In fact, since the Beijing Auto Show in April this year, new energy vehicles have become the protagonist of the auto show, not to mention the Chengdu Auto Show today? It is an indisputable fact that the development of new energy vehicles has become popular so far. According to the data of the Association, the market penetration rate of new energy vehicles has reached 51.1% in July this year, and it has surpassed fuel vehicles for the first time. Who will be the protagonist if it is not the protagonist at the auto show?
Hall 9, which was opened for the first time, was the "face-to-face" of new energy vehicles. BYD contracted the entire Hall 9 with its four brands, BYD, Wangwang, Equation Leopard, and it was simply a "big local tyrant". According to the old media people in the industry, it was the Volkswagen Group that used to love to do this thing. Isn’t this a typical "one time, another time"?
Of course, the media people who entered Hall 9 saw BYD’s new car. For example, for the first time, as well as other explosive models and cool displays of intelligent assisted driving and intelligent body control, there is no shortage of traffic anyway, and of course there is no shortage of sales.
For example, Chery Group also assembled its four brands, Chery, Xingtu, iCAR and Jietu, which accounted for half of Hall 5, and all of them were "green cards" when they slipped away. In short, the family of the seven-seat electric hybrid SUV with square box shape should drink the rhetoric once said by Yin Tongyue, chairman of Chery Group: "Chery will no longer be polite in the field of new energy!"
There are also new car-making forces born for new energy vehicles, most of which are concentrated in Hall 4, Hall 10 and Hall 11. With Huawei’s gold-lettered signboard, HarmonyOS Zhixing’s AITO Wenjie, STELATO Xiangjie and LUXEED Zhijie staged the drama of "Three Realms Coming Together"; Although Xiaomi Automobile has only one product at present, it also exhibits in full color. There are Xpeng Motors, Wei Lai, and so on, all of which are competing and rubbing their hands.
In addition to the domestic brand "green", there are also a few new energy vehicles with joint venture brands. The first "electric shock" of the brand-new BMW M5, the brand-new Mercedes -AMG pure electric EQE, and so on.
In this way, whether it is an independent brand, a new force or a joint venture brand, this auto show is really dominated by new energy vehicles. This is a fact, but it is not absolute. This year’s Chengdu Auto Show also brought many new brands of fuel vehicles. For example, the new generation is not only strong, but also further upgraded in smart technology; For example, the PRO of SAIC Volkswagen is a heavyweight product, and it is the main sales model of car companies; Another example is the new generation of Great Wall Haval, the brand-new Beijing Hyundai, the fourth generation CS75 PLUS of Changan Automobile, etc. These are fuel vehicles with both fame and sales.
Therefore, even though this year’s Chengdu Auto Show is still dominated by new energy vehicles, the fuel vehicles have not gone from bad to worse, but still look like body of work. However, compared with these things that seem to be old-fashioned, this year’s Chengdu Auto Show is more "practical" than previous ones, that is, "aiming at selling cars", which smells like a trade fair.
l?Unabashedly "selling cars"
In fact, among the four A-level auto shows in China, compared with Beijing Auto Show, Shanghai Auto Show and Guangzhou Auto Show, Chengdu Auto Show in the southwest has always been the most "selling cars" atmosphere. It was clearly Media Day, but after 12: 00 noon, the staff at the booth changed into uniform sales clothes, black, blue and white, and greeted the mass consumers who came out of nowhere in the afternoon in a colorful way, and the photographer’s anchor’s shooting momentum disappeared.
This was the case in previous years, and this year’s Chengdu Auto Show has intensified. In fact, this can be seen from a series of policies to promote consumption by the organizers of Chengdu Auto Show. Chengdu Auto Show, known as the "Golden September, Silver and Ten Barometers", began to give back to the audience in order to boost market confidence, and it was very generous.
The Organizing Committee of Chengdu Auto Show has created an "Unexpectedly" car lottery: all car buyers on the spot can participate in the lottery with the car purchase order of the day, and have the opportunity to win a cash prize of up to 49,999 yuan.
During the auto show, Chengdu will also invest 100 million yuan to carry out the third round of "Huanxin Travel and Intelligent Driving Rongcheng" automobile consumption incentive activities. That is, from August 30 to September 20, if individual consumers buy new cars for family use in the automobile sales enterprises participating in the activities in Chengdu, and submit the information completely and declare them successfully on the declaration platform, they can enjoy a maximum reward of 8,000 yuan and 7,000 yuan according to the car price.
This is the official promotion policy, and car companies have multiple preferential policies when listing new cars. Here are not examples. What Qingdong wants to say is that the ultimate goal of these painstaking policies is just to make consumers "buy in buy buy" so that car companies can "sell and sell". Therefore, the "functionality" of Chengdu Auto Show began to rapidly change to "practicality", which is helpless. In the final analysis, it is because car companies have no money.
Between real money and fake money, I prefer real money. There is no other reason. The successive price wars have been raging this year. In the wave of "crazy volume", the blood of many car companies has been "drained". Moreover, Zhou Hongyi at the Beijing Auto Show, which was held hostage by traffic, is a living example.
Instead of "making wedding dresses for others", it is better to "spend money on the cutting edge". You say yes or no? Selling cars at Chengdu Auto Show? No problem!
l?Qingdong review
"I won’t attend Chengdu Auto Show" and "I will sell my car at Chengdu Auto Show" are both personal choices, and how to choose is their own topic. It’s just that the A-class auto show is called "A-class" because it has the function of a weather vane. If the four domestic A-class auto shows gradually evolve into "selling and selling", it’s better to call it a trade fair. It can be seen that the current situation of this indiscriminate volume in the automobile industry really has to stop.
