撰写In the auto market, there has been a saying that "safety is the greatest luxury of new energy vehicles".
Recently, after Ghost Fighting Car launched a series of reports on 3.15 automobile red and black list, when communicating with netizens and friends, Ghost Brother deeply felt that consumers are concerned about new energy vehicles and are willing to feel new technologies and technologies, but they are also very concerned about the quality and safety of the models.
In 2025, the most focused automobile safety incident in the automobile market was the "brake door" incident of Baojun Automobile. At the beginning of January this year, car owners reported on the third-party media and social media that "Baojunyue also had brake problems".
On January 4 th, Baojun Automobile finally couldn’t sit still and issued an official statement. On January 24th, SAIC-GM-Wuling filed a recall plan with the State Administration of Markets and issued a notice to recall 1,116 related vehicles.
For a time, while Baojun’s "brake door" incident became the focus of attention in the industry, the safety of new energy vehicles was once again pushed to the forefront of public opinion. For car companies, safety is always a "compulsory course".
Software bugs cause many car owners to be in danger.
In fact, the complaints of Baojun owners about "brake problems" should have started in June last year. Ghost brother saw from the complaint platform of the car quality network that on June 4, 2024, a car owner left a message on the third-party platform that "Bao Junyue also had a hard brake during driving and could not step on it, requiring the manufacturer to handle it properly". Subsequently, related complaints have been constant, but Kebaojun Automobile has always chosen to be silent.
(Image source cited car quality network)
Until the beginning of January this year, the number of complaints about Bao Junyue’s braking incident surged rapidly. Some car owners said, "I can still drive to work at 8: 30 in the morning on December 31, and my car can’t stop when I reverse at 5: 30 in the afternoon!" I slammed on the brakes several times before I stopped, and almost hit two parked cars before and after! "
(Image source cited car quality network)
In addition, many car owners uploaded a video of the "yellow turtle" fault light on the dashboard on the social platform, showing that the brake pedal needs "full strength" to step on after the electronic Ebooster fails. Faced with this "fatal flaw" related to life safety, many car owners are extremely angry and ask the manufacturers to return the car.
In the face of the problem, Baojun Automobile did not shirk, acted quickly and put forward a solution in order to quickly quell the incident. It is understood that at the beginning of January, many owners of Baojun Yueye received calls from automobile 4S stores, and most of them said that they could provide 1000 yuan gift packages and lifetime warranty compensation for their owners. In the face of some car owners’ applications for returning cars, some 4S shops did not refuse, but said, "This requires an application, and the refund should be in accordance with the relevant proportion." "
On January 24th, Baojun Automobile issued a recall statement in the official Weibo, saying, "The system calculates according to 365 days a year, and the wrong cycle judgment state occurs when the date is read on the last day of leap year, which causes the EBS system to fail to communicate normally, and the brake booster fails, which has potential safety hazards."
Earlier, in Baojun’s statement on January 4, the official said that this Yueye incident was not a "brake failure" described by the network, but a software BUG in some vehicles, which led to the degradation of brake power. Then, how to explain the "brake assist failure" in the recall statement? How big is the difference between the two?
Up to now, Ghost Brother thinks it is unnecessary to discuss it in depth from the text level, but it is undeniable that this kind of software BUG will seriously affect the performance of the vehicle and will also greatly threaten the safety of the owner’s car.
Repeated vehicle recalls, sales plummeted.
For Baojun Automobile, the vehicle recall is not the first event. According to the announcement disclosed by the General Administration of Market Supervision, since 2019, SAIC-GM-Wuling has filed seven product recalls with the bureau. As can be seen from the list, the number of cars recalled this time is the smallest in terms of the number of recalled products.
Source: State Administration of Market Supervision, and the picture is from Xinhua News Agency’s customer terminal report.
In addition, in 2020, the gearbox problem was exposed by the 315 party. It can be said that in the development process of the brand for many years, incidents caused by quality problems continued, which also made Baojun Automobile have been ups and downs on the development road.
In fact, in the domestic auto market, Baojun Automobile was once known as the "dark horse" and had unforgettable highlights.
It is understood that this brand was established in 2010 and is one of the important brands of SAIC-GM-Wuling. At first, Baojun launched a series of explosive models, including, and Baojun 560, with its low price and excellent cost performance and Wuling’s huge township sales network, which were sought after by the market. In just seven years, Baojun Automobile’s sales volume exceeded 1 million in 2017, creating a sales myth in the industry.
However, with the market competition and the upgrading of consumer demand, Baojun automobile’s low-price strategy began to lose its original effectiveness and appeared weak in the market PK. Although Baojun Automobile has successively launched new products such as Baojun Yueye, and, it has not caused too much "waves" in the market, and it has not continued the explosion effect. The reason is directly related to its own product quality control.
Since 2018, Baojun Automobile has started to decline in sales volume. According to the data, in 2018, the total sales volume of Baojun Automobile was 879,000; It fell to 604,000 vehicles in 2019, 422,000 vehicles in 2020, 215,000 vehicles in 2021, 59,600 vehicles in 2022, and the annual sales volume in 2023 was only 51,000 vehicles. In 2024, Baojun did not stop falling, but continued to decline, with annual sales of only 43,647 vehicles. In the past February, the monthly sales volume of Baojun Automobile was even worse, reaching only 1,603 vehicles, which has fallen into the dust.
The incident of "Braking the Door" of Baojun is bound to have a serious impact on the brand again, and many consumers will completely lose brand trust. Facing the double test of quality and trust, Baojun Automobile urgently needs to find a new way to break the situation.
Ghostbusters’ viewpoint: The times are rolling forward, and the automobile market is transitioning from the era of fuel vehicles to the era of electrification. No matter which era, the attributes of automobiles as long-term durable goods have not changed, and consumers’ attention to safety has not decreased. Bao Junyue has also been called "a big toy for young people" by netizens. For manufacturers, only by passing the quality test and outstanding performance can young people have peace of mind and enjoy themselves, otherwise they can only be quickly eliminated by the times.